When I first saw the eye-slit scene from Un Chien Andalou I thought wow. Soon after I enrolled at film school. My great-grandfather was a ventriloquist in the music halls of old London, so it all seemed to make sense.

Initially, I made documentaries for Channel Four and BBC. Then I discovered drama. Well, quirky comedy drama. Some crazy people gave me money to write and direct a couple of short films. The first one featured more conspiracy theories than Oliver Stone’s entire output; the second one was about a young couple who are really, er, indecisive.

Then a man with red hair asked me if I’d have a go at at making really short films financed entirely by product placement. Soon, I was directing commercials for Spectre. Then Partizan, Blink, HSI, and now 76 Ltd which is where I am based today. I also have an agent, John Spary, who has contacts all over the world, as well as a new American friend, Spears & Arrows, whose mission statement is “defend the story”.

I’m sometimes known as the cinematic pastiche guy, making funny ads that spoof a scene in a film or even a whole genre. I watched a lot of movies in my youth. Still do.

Story-based or vignette style, musical or just something funny, I love a strong idea to chew on, to hone, to drink coffee with. Every job has its own peculiarities. There’s always something new that surprises. God is in the detail. Or is it The Devil?

My Image

some of the advertising agencies I have worked for:

Ambasada (Warsaw)
AMV BBDO (London)
The Bank (London)
Bates Asia (Singapore)
BBDO (Dusseldorf)
BBDO (Moscow)
BBDO (Paris)
BBDO (Kiev)
BBDO (Singapore)
BBDO Guerrero (Manilla)
BBH (London)
BMF (Sydney)
BMP DDB (London)
Casiraghi Greco (Milan)
Clemenger BBDO (Sydney)
D’Arcy (London)
DDB (Moscow)
Dentsu (Tokyo)

DLKW Lowe (London)
Euro RSCG (London)
Fortune PromoSeven (Cairo)
Grey (London)
Grey (New York City)
HHCL + Partners (London)
Iris (London)
Irish International BBDO (Dublin)
Jung von Matt (Berlin)
JWT (London)
Leo Burnett (Moscow)
Leo Burnett (Prague)
Lowe + Partners (Warsaw)
M+C Saatchi (Kuala Lumpur)
M+C Saatchi (London)
MCBD (London)
McCann Ericsson (Dusseldorf)
McCann Ericsson (London)

McCann Ericsson (Prague)
McCann Ericsson (Warsaw)
Mojo Parters (Melbourne)
The Newtons Laboratory (Athens)
Ogilvy & Mather (Milan)
Ogilvy (Moscow)
Pulse Creative (London)
RCKR / Y&R (London)
Red Lion Publicis (Moscow)
Scholz & Friends (Hamburg)
Scorch (London)
TBWA (London)
TBWA (Manchester)
TBWA (Shanghai)
TBWA (Rome)
TBWA Digital Arts Network (Singapore)
WCRS (London)
Weiden & Kennedy (London)